Keystone Posts by Hayley Williams

To support the delivery of a recently secured marketing project, we are recruiting for a Digital Engagement Officer (on a 6 month, fixed-term contract) to coordinate online messaging and reporting. This newly developed role will be responsible for coordinating key digital engagement activities for multiple audience groups via social media, the web, and other online channels.

Keystone is a long-established marketing consultancy based in St Neots; building and executing marketing activity for B2B’s experiencing growth, as well as orchestrating community engagement campaigns for community-centric organisations.

We love what we do and have built a strong reputation for excellence and impact; working with clients locally, regionally and nationally. Working closely with the in-house team, the role will also support Keystone’s own digital engagement activity, as well as digital output for additional clients and projects.

The role will be responsible for:

  • Developing written and graphical content for social media campaigns across multiple platforms, for multiple audiences.
  • Creating and distributing email newsletters, as well as updating websites and developing other online content.
  • Producing monthly reports to highlight digital performance stats across multiple channels.
  • Advising on best practice digital approaches and share ideas to build greater engagement.

Skills required:

  • Highly creative and skilled in using social media channels to deliver effective and engaging marketing communications.
  • Direct experience of managing social media accounts on a day-to-day basis; writing content for multiple audience groups.
  • Ability to produce engaging marketing copy within project guidelines.
  • Good understanding of Content Management Systems, Google Analytics and web best practice.
  • Experience of digital engagement reporting and analysis.
  • Knowledge of SEO, paid advertising tools, CRM systems or graphic design also an advantage.

We’re looking for a person who is:

  • Innovative and imaginative – to coordinate digital activity confidently, and cleverly
  • Organised and focused – to manage multiple projects and initiatives simultaneously, with real attention to detail
  • A cool head and a fast thinker – to work under pressure and prioritise digital engagement accordingly
  • A first-class communicator – demonstrating excellent writing and communication skills, with an advanced understanding of the English language.
  • A team player and excellent relationship builder

The offer:

* 6 month fixed term contract: 15-20 hours per week
* Immediate start
* Up to £25k pro rata + benefits
* To be part of our St Neots based team
* Flexible working options available

A unique opportunity to sculpt a brand-new role and directly impact a large-scale campaign. Like the sound of all this? Get in touch! To apply, send your CV and any examples of previous work to

**Interviews due to run w/c 24th May so please do apply by 5pm on Wednesday 19th May 2021. No recruitment agencies please.**

Keystone has been asked to help redefine a new community engagement strategy for I Love Wisbech; the emerging cross partnership programme designed to deliver positive change for the Cambridgeshire town and the people who live there.

Initially devised as a one-off campaign in 2019, I ♥ Wisbech was developed as a collaboration between the county, district and town councils, local charities and town residents; with the aim of starting a conversation about the future of the town. It was a chance to share ideas, concerns and aspirations about Wisbech, identify common interests and provide a catalyst for positive change.

At that time, campaign activity focussed on asking residents three key questions about the town, with a proportion of respondents also participating in focus groups. After detailed discussion and reporting, it became evident that there was a clear need for future community support. It was at this point that a number of individuals from local councils and charities started exploring options to formally set up a new organisation to drive the project forwards.

Whilst work had been paused due to Covid 19, the town council and its large group of community programme partners and stakeholders are focused on reigniting the project activity later this year – using future recommendations set out by Keystone to build a clear communications framework for the community vehicle.

Keystone will facilitate virtual workshops with Wisbech stakeholders during the month of March; attended by County, District and Town Council representatives as well as those highly engaged local charities committed to developing the cross partnership programme. Keystone’s consultancy will then work from its workshop observations and recommendations to help programme leaders set out a firm roadmap. Advice is likely to focus on the best approach for an I Love Wisbech relaunch, establish guidelines for future communications and outline a best practice framework for future engagement.

Funding for Keystone’s involvement comes from Support Cambridgeshire; a three-year project funded by Cambridgeshire County Council that brings partner organisations together who work to support community groups and organisations across the County.

To coincide with the recent relaunch of The Hunts Post and its milestone of 125 years in print, Keystone’s Hayley has been announced as one of the new monthly columnists for the paper.

A local newspaper has a significant role to play within a community – a powerful communication tool, reflecting the place in which you live. Despite the growth around digital, there’s nothing quite like flicking through its printed pages to understand more about what’s going on around you.

As a long term St Neots resident and a small business owner in the town, Hayley will be taking a look at local business insights and unlocking examples of community spirit from across Huntingdonshire. Observations gained from her day to day work within the Keystone marketing consultancy, and also from here experiences from living in the town.

The first column was published w/c 8th February 2021. Read here.

As we approach the end of any year, it’s natural to reflect on the last 12 months of our lives, both personally and in business. We all know that 2020 has been a year like no other, and this year’s reflections are somewhat different in light of what we’ve all experienced.

The biggest reflection we have here is one of being grateful. Our wholehearted thanks go to Keystone clients and partners; those who have continued to put their faith in us to deliver, and those who have asked for our help for the first time. We send a big thank you and our strongest best wishes to each of them, and all of you, for the festive period ahead.

This year, instead of sending Christmas cards and presents to our network, we are dedicating trees to them. Trees that will be planted in new forests, to stand for years to come. And when it came to choosing the variety, it had to be Oak. A symbol of strength and survival – traits that so many individuals and businesses have shown this year.

And that’s it from us for 2020. Keystone will be taking a break from Wednesday 23rd December, returning on Monday 4th January 2021 ready and raring to go. Is marketing strategy development or community engagement activity on your list for 2021? Let’s show you what we can do.

A new community engagement campaign is set to run in the Bedfordshire town of Potton this autumn, with communications executed by the Keystone team.

Potton is a thriving town of approximately 5000 residents in the heart of rural Bedfordshire, and Keystone’s work centres on the potential new community facility for the town, Potton Hall for All.

Running from 19th September to 23rd October 2020, the campaign will share more details as to how the funds for the new facility have been identified and asks Potton residents for formal agreement to enable the final funds for the Hall to be secured.

Keystone was chosen to develop and roll out the five-week community consultation during a competitive pitch process run by the registered charity set up to build and run the hall (Potton Hall for All), in partnership with Potton Town Council.

The campaign launches with a stand at the Potton Seasonal Market on Saturday 19th September and includes online and offline communication to residents, as well as dedicated stakeholder engagement activity. The campaign messaging and plans for execution were built following a bespoke workshop with key Potton Hall for All stakeholders; an event facilitated virtually this summer by the Keystone team.

Orchestrating community engagement impact is a core skill at the heart of Keystone’s approach, which was evident to the Potton team during the pitching process. Experience also comes from similar community focussed campaigns delivered for St Neots and Huntingdon Town Councils, as well as Huntingdonshire District Council.

Further information on Potton Hall for All and the Keystone led campaign can be found on the Potton Hall for All website or by following the campaign on Facebook.