“Power is gained by sharing knowledge, not hoarding it”
– Maria Khan
Our thinking
As you’d expect from a passionate group of marketers that continue to be motivated by what can happen when marketing strategy and materials come together, we love to share our news and insights too.
Here we offer you up to the minute updates on our work, highlight those amazing lightbulb moments and share our views on the wider sector in which we sit (and love). Step inside and have a look…
Keystone chosen to lead new community engagement campaign in Potton
A new community engagement campaign is set to run in the Bedfordshire town of Potton this autumn, with communications executed by the Keystone team. Potton is a thriving town of approximately 5000 residents in the heart of rural Bedfordshire, and Keystone’s work...
Keystone’s Hayley featured in European business support programme line up
On Tuesday 28th July, a live webinar sought to support solo businesses that hoped to grow post Covid19, despite the challenges that the new landscape may bring – and Keystone was part of it. The EU Erasmus+ Ambition to Employ project brought together a number of...
Life under lockdown: Seizing the hidden opportunity from all those video calls…
What have you discovered about your colleagues and clients during the last 50 days of the UK lockdown? How has this new information changed the way you feel about them?
Hello. We’re here for you.
Hasn't it been a strange week. One that none of us is likely to forget. And I know everyone is braced for more disruption too. If you need us, we're here for you. Yes, like lots of other businesses, we too are all now working remotely as we continue to deliver for our...
Keystone Hayley: “Can my love of St Neots offer us lessons for wider community engagement?” SPOILER ALERT – yes!
Keystone’s Hayley Williams reflects on the love of a town, and highlights why a commitment to a place is a community engagement opportunity to be harnessed… When I meet people for the first time, especially in and around St Neots where the Keystone office is based, I...
Keystone founder accepts Trustee role at Hunts Forum
We’re delighted to announce that our Founder and Managing Director, Hayley Williams, has been co-opted to the Board of Trustees for the Hunts Forum of Voluntary Organisations (known as Hunts Forum). Hunts Forum has been...
New office, new home
They say that home is where the heart is, and we certainly love our new Keystone office! Our new home, still in the centre of St Neots, is a light and bright creative space for our team to deliver great things. And our new dedicated meeting room is the perfect space...
Say hello to the new Keystone…
At the time of writing, the Keystone that we know and love is now just over six years old…
Our recent training for Support Cambridgeshire (and what it taught delegates about marketing strategy)
Keystone’s Hayley’s ‘Marketing On A Shoestring’ session brought to light more than delegates might have originally expected…
The Keystone Marketing Team worked with us to develop a social media campaign to raise the profile of the successes of an EU funding programme we had been running. They supported us to scope out our requirements, understand our key audiences and consider the overall impact we wished to achieve.
I was very impressed at how quickly Keystone got to grips with a complex project, helping us devise key marketing messages and content for social media posts.
The level of engagement on-line has been far greater than we ever expected and through this work, we have achieved our desired outcome of creating local and national awareness to our programme’s successes.
We would not have been able to achieve this impact without Keystone’s professional support, knowledge and expertise.
