“Power is gained by sharing knowledge, not hoarding it”
– Maria Khan
Our thinking
As you’d expect from a passionate group of marketers that continue to be motivated by what can happen when marketing strategy and materials come together, we love to share our news and insights too.
Here we offer you up to the minute updates on our work, highlight those amazing lightbulb moments and share our views on the wider sector in which we sit (and love). Step inside and have a look…
Wisbech community initiative to benefit from Keystone insight. All set to build greater stakeholder engagement and programme impact
Keystone has been asked to help redefine a new community engagement strategy for I Love Wisbech; the emerging cross partnership programme designed to deliver positive change for the Cambridgeshire town and the people who live there. Initially devised as a one-off...
Delivering impactful online events | How to keep delegates awake, entertained and engaged
For many organisations, an annual conference, seminar series or awards ceremony has always been a key date in the calendar. But how do you ensure virtual events deliver the same experience? Here we share some top tips and tricks that made one of our client’s recent events so successful…
Founder’s business insights set to be shared in new monthly column
To coincide with the recent relaunch of The Hunts Post and its milestone of 125 years in print, Keystone's Hayley has been announced as one of the new monthly columnists for the paper. A local newspaper has a significant role to play within a community - a powerful...
Year ends and oak trees
As we approach the end of any year, it's natural to reflect on the last 12 months of our lives, both personally and in business. We all know that 2020 has been a year like no other, and this year's reflections are somewhat different in light of what we've all...
Keystone chosen to lead new community engagement campaign in Potton
A new community engagement campaign is set to run in the Bedfordshire town of Potton this autumn, with communications executed by the Keystone team. Potton is a thriving town of approximately 5000 residents in the heart of rural Bedfordshire, and Keystone’s work...
Keystone’s Hayley featured in European business support programme line up
On Tuesday 28th July, a live webinar sought to support solo businesses that hoped to grow post Covid19, despite the challenges that the new landscape may bring – and Keystone was part of it. The EU Erasmus+ Ambition to Employ project brought together a number of...
Life under lockdown: Seizing the hidden opportunity from all those video calls…
What have you discovered about your colleagues and clients during the last 50 days of the UK lockdown? How has this new information changed the way you feel about them?
Hello. We’re here for you.
Hasn't it been a strange week. One that none of us is likely to forget. And I know everyone is braced for more disruption too. If you need us, we're here for you. Yes, like lots of other businesses, we too are all now working remotely as we continue to deliver for our...
Keystone Hayley: “Can my love of St Neots offer us lessons for wider community engagement?” SPOILER ALERT – yes!
Keystone’s Hayley Williams reflects on the love of a town, and highlights why a commitment to a place is a community engagement opportunity to be harnessed… When I meet people for the first time, especially in and around St Neots where the Keystone office is based, I...
The Keystone Marketing Team worked with us to develop a social media campaign to raise the profile of the successes of an EU funding programme we had been running. They supported us to scope out our requirements, understand our key audiences and consider the overall impact we wished to achieve.
I was very impressed at how quickly Keystone got to grips with a complex project, helping us devise key marketing messages and content for social media posts.
The level of engagement on-line has been far greater than we ever expected and through this work, we have achieved our desired outcome of creating local and national awareness to our programme’s successes.
We would not have been able to achieve this impact without Keystone’s professional support, knowledge and expertise.
