by Katherine Hesketh | Feb 23, 2021 | Marketing Events, Marketing Strategy
For many organisations, an annual conference, seminar series, or awards ceremony has always been a key date in the calendar. A chance to get in front of clients, prospects, members and stakeholders; to shake hands, meet old friends and make new connections. And for...
by Hayley Williams | Sep 17, 2020 | #KeystoneAtWork, Building Marketing Materials, Content Marketing, Developing Messaging, Engaging Communities, Marketing Strategy, Place Marketing
A new community engagement campaign is set to run in the Bedfordshire town of Potton this autumn, with communications executed by the Keystone team. Potton is a thriving town of approximately 5000 residents in the heart of rural Bedfordshire, and Keystone’s work...
by Hayley Williams | May 28, 2019 | Marketing Strategy
Keystone’s Hayley stood in front of a group of Cambridgeshire charities, not for profits and social enterprises on Thursday 23rd May, to host a ‘Marketing On A Shoestring’ session – and it brought to light more than delegates might have originally expected… The...
by Katherine Hesketh | Mar 1, 2019 | Marketing Networks, Marketing Strategy
On the completion of a campaign that drew on a client’s key network, Keystone Marketing Manager Katherine Hesketh reflects on a network’s impact and importance. “nepotism”: Noun – the practice among those with power or influence of favouring...
by Katherine Hesketh | Jun 30, 2017 | Content Marketing, Marketing Strategy
Content marketing… oh no, not another thing to spend time and money on? Don’t panic! Content marketing is nothing new. It’s simply information which is of use to your customer/client/stakeholder/prospect/peer. In fact, whoever you have identified as being important to...
