As a national membership body and the home of enterprise support, National Enterprise Network (NEN) has a big remit – representing, uniting and supporting all organisations who are passionate about inspiring and encouraging enterprise in the UK.
Their Annual Conference is a highly regarded flagship event for the enterprise sector, attracting Chief Executives and Senior Decision Makers from enterprise agencies, Chambers of Commerce, local authorities, Local Economic Partnerships, Growth Hubs, specialist enterprise providers, and other corporate organisations.
NEN has its members firmly at the heart of the organisation, but with a small team and no in-house marketing support, capacity is a challenge. The team were mindful that they may not be able to maximise each and every opportunity to represent their member interests, promote their successes and connect them with opportunities for greater success.
NEN turned to Keystone – proud to be a long term marketing partner for NEN, with a deep understanding of the organisation. Our in depth knowledge of the organisation and our wider skillset has made us the perfect choice for the NEN event team for their Annual Conference and Awards Programme.
Assigning a dedicated marketing manager to run the event in full, we work closely with NEN’s conference committee to understand exactly what they want to achieve from each year’s event, and then prepare the most effective strategy and marketing campaign to deliver across all areas.
“Keystone Marketing has managed our flagship annual conference for the past three years, which has proved to be a great success story. From the initial thinking stage, event planning, message building and communication to the final logistics, they worked tirelessly to make the conference the place that our Members and Stakeholders wanted to be.
Each year our post conference survey results have just got better and better. In 2018, 96% rated the speakers as Outstanding/Good with 92% of those saying they would definitely attend a future conference… which speaks for itself!”
NEN Operations Manager
The Keystone impact
- Formulating the event concept
- Complete project management
- Budget supervision
- Programme development (content and formats)
- Development and roll-out of promotional marketing activity
- Sponsorship liaison (with well-known national bank)
- On-boarding of additional commercial partners