“A goal without a plan
is just a wish”

– Antoine de Saint-Exupéry

What We Do

Our methodology

With a name like Keystone, you won’t be surprised to know that there’s a stepping stones approach to all of our work. We believe that for any marketing activity, the only place you can begin is by defining the strategy. Without this foundation in place, you cannot hope to meet your objectives. Whether you’re trying to grow your community membership, gain more reach for your brand, or bring in more sales leads – at Keystone, our thinking is strategical, not tactical.

One last small, but important, point to make…

Our clients frequently tell us that they often struggle to gain perspective, because they’re just too close to the business or engrained within it. So if you can’t see the wood for the trees, let our marketing consultancy give you a brand new perspective and some fresh thinking.

Bringing strategy, messaging and engagement principles to each and every project.

Define strategy. Develop messaging.
Build materials. Measure the outcomes.

Define strategy.


  Understand who you are, what you do, who you serve

  Determine what you want to achieve

  Audit your current position

  Articulate how you can go further


  Messaging workshops and brainstorms, followed by observation/recommendation reports

  Marketing activity audits

  Wider research (client, employee, sector)

Read more about how we helped other organisations define their strategy in these case studies

Develop messaging.


Cultivate core messaging to convey your business clearly and consistently


  Brand maps

  Marketing strategies

  Campaign plans


  Content toolkits

Read more about how we helped other organisations develop
their messages in these case studies

Build Materials.


Design and rollout messaging, communications and collateral that expresses your unique position and builds the impact and engagement you need.


  Marketing and communications      collateral and toolkits



Read more about how we helped other organisations build their materials
in these case studies

Measure Outcome.


Helping you achieve success is fundamental to our work. At the strategy stage we work to help you define SMART goals.


• Post campaign reports
• Detailed analysis including observations and recommendations

Read more about how we helped other organisations achieve
success in these case studies

The Keystone Marketing Team worked with us to develop a social media campaign to raise the profile of the successes of an EU funding programme we had been running. They supported us to scope out our requirements, understand our key audiences and consider the overall impact we wished to achieve.

I was very impressed at how quickly Keystone got to grips with a complex project, helping us devise key marketing messages and content for social media posts.

The level of engagement on-line has been far greater than we ever expected and through this work, we have achieved our desired outcome of creating local and national awareness to our programme’s successes.

We would not have been able to achieve this impact without Keystone’s professional support, knowledge and expertise.

Kirsten Bennett

Chief Executive, Cambridgeshire ACRE

Bringing strategy, messaging and engagement principles to each and every project.