“A goal without a plan
is just a wish”

– Antoine de Saint-Exupéry

What We Do

Our methodology

With a name like Keystone, you won’t be surprised to know that there’s a stepping stones approach to all of our work. We believe that for any marketing activity, the only place you can begin is by defining the strategy. Without this foundation in place, you cannot hope to meet your objectives. Whether you’re trying to grow your community membership, gain more reach for your brand, or bring in more sales leads – at Keystone, our thinking is strategical, not tactical.

One last small, but important, point to make…

Our clients frequently tell us that they often struggle to gain perspective, because they’re just too close to the business or engrained within it. So if you can’t see the wood for the trees, let our marketing consultancy give you a brand new perspective and some fresh thinking.

Bringing strategy, messaging and engagement principles to each and every project.

Define strategy. Develop messaging.
Build materials. Measure the outcomes.

Define strategy.

What?

  Understand who you are, what you do, who you serve

  Determine what you want to achieve

  Audit your current position

  Articulate how you can go further

How?

  Messaging workshops and brainstorms, followed by observation/recommendation reports

  Marketing activity audits

  Wider research (client, employee, sector)

Read more about how we helped other organisations define their strategy in these case studies

Develop messaging.

What?

Cultivate core messaging to convey your business clearly and consistently

How?

  Brand maps

  Marketing strategies

  Campaign plans

  Rebranding

  Content toolkits

Read more about how we helped other organisations develop
their messages in these case studies

Build Materials.

What?

Design and rollout messaging, communications and collateral that expresses your unique position and builds the impact and engagement you need.

How?

  Marketing and communications      collateral and toolkits

  Events

  Websites

Read more about how we helped other organisations build their materials
in these case studies

Measure Outcome.

What?

Helping you achieve success is fundamental to our work. At the strategy stage we work to help you define SMART goals.

How?

• Post campaign reports
• Detailed analysis including observations and recommendations

Read more about how we helped other organisations achieve
success in these case studies

The team at Keystone Marketing have provided fantastic ongoing support and really focused to understand our target markets. They not only help us with campaigns and activities, but also helped us create a detailed marketing strategy, which is already delivering tangible results.

Liam Jordan

Managing Director, ICONI Software

Bringing strategy, messaging and engagement principles to each and every project.